Tech

Apple does it again

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Apple really do have a talent for kicking up a frenzy of internet activity when they decide to make an announcement. Inevitably (and this has been the case for the last three events Apple have staged) this leads to disappointment. I've read several posts bemoaning the lack of a real video ipod at last night's event. There are also people moaning about the lack of Apple's new tablet-style device. Once again, large numbers of people were taken in by the rumour-mongering, the photoshopping, and the speculating. Have we reached a point where Apple cannot possibly announce something that's as significant as the internet expects it to be? Have they become the ultimate victim of their own success?

What's my take on last night's products? The iPod Boombox is, as many other people have said, overpriced, unimaginative, and a blatant attempt by Apple at carving off their own slice of the iPod peripheral market. The iPod leather case is, as many other people have said, overpriced, unimaginative and a blatant attempt by… It's true though, these two products really aren't anything special, and it's obvious that Apple has finally realised that it doesn't like other companies making lots of money out of its products. Now the Mac Mini, on the other hand, is something I could open my wallet for. I always fancied having the diminutive slice of Apple in my life, and the Intel Core Duo version just makes me want it that much harder. I really miss using an Apple machine as my desktop for the tasks that I currently do on my Dell. Web browsing, email, downloading, music, etc all have that extra soupcon of serenity inside Apple's OS. I know there are perfectly serviceable video editing packages for Windows, but I like iMovie; it makes me happy. It gives me that warm and cuddly feeling. It's a bit like Horlicks (or Ovaltine ; name your poison) in that respect. All of which just strengthens my desire for a Mac Mini. If it wasn't for the fact that I do, on the odd occasion, play games on my PC, I'd have already ordered one…

© 2006 Is there food?.